fbpx
Engage Web logo - horizontal-resized

ENGAGEWEB

SEO content: it’s a jungle out there

SEO content: it’s a jungle out there

When you’re planning content to support your site’s search engine optimisation campaign, you have two options: the lion or the gazelle approach.

1. Lions. Say what you like about lions, they have pizzaz. For an animal which is known mainly for its hunting skill, the lion has great PR. Part of this is because of the hunting skill. When we see a lion take down its prey, it’s damned impressive.

This kind of eye-catching approach is needed when you want immediately ranking content. Famous bloggers and top tweeters are the lions of the internet. They see what they want, and grab it. For your site, this means tracking down the most popular topics and creating content that fits your purpose and has mainstream appeal. Whole SEO careers have been built on well-timed posts.

2. Gazelles. These fleet creatures may not have quite the same star quality as their hunters, but they are extremely impressive nonetheless. With grace and manoeuvrability, they keep themselves out of the lions’ reach.

This is a good approach for long-term SEO stability. Instead of scraping together an article when Katy Perry visits Liverpool, you build content that is relevant and valuable over time. This involves developing your content as a resource, banking on a payoff of traffic and page rankings over a long period of time.

Note: lions and gazelles are not jungle animals. The pedantic will point out that this article promised jungle analogies, but it’s much less impressive to say ‘It’s a savannah out there,’ okay?

Get in touch





    Please confirm we can contact you

    >

    Book a consultation with Engage Web

    Book a consultation with Engage Web

    Sorry to interrupt, but would you like to download our FREE Social Media Calendars?

    Social Media Calendar Product Mock Up for web

     You can use them to plan your social media and content in advance, saving you time and getting better results. When you use our social media calendars, you'll always know what's trending and what to post about for your business.

    FREE DOWNLOAD