As we look forward to start of the Chinese Year of the Dragon in a few weeks, it is worth remembering that for many reasons, 2011 will be remembered as the year of the Panda – and not just for Edinburgh zoo enthusiasts,
Though it has been constantly rammed down the throats of SEOs how important quality and relevancy are to Google, there have always been a large number who have not paid too much heed.
2011 could well have been the start of forcing their hand though, making those working in SEO having to go a little further than ever before.
It has to be said that it worked, as most people using the world’s favourite search engine have clearly noticed a change in the results they are displayed. However, the constant updates are starting to become rather tiresome.
Indeed, to continue the woeful analogy started in the opening para, if the real life bamboo-munching, zebra-coloured bears were to breed half as well, the WWF would need a new logo.
These updates have tweaked every facet of the algorithm change, from decreasing the value of content farm copy, through downgrading ad heavy sites, to allowing users to have a say on ranking.
There have also been many more updates, essentially hidden, with Google sticking to their policy of keeping all things secret regards the major basis of how SERPs are delivered.
However, taken as a whole, the updates have proved successful and, with Bing, Yahoo et al introducing similar levels of protection for users, finding what you need should be easier. For the time being at least.