Samsung chooses Google over Bing as its default search engine

Luke Meredith

According to The Wall Street Journal, technology giant Samsung will continue to opt for Google as the default search engine for its mobile browser.

This comes after reports that the South Korean company was considering replacing Google with Bing, complete with its rollout of artificial intelligence features from ChatGPT.

However, it now appears that, in an effort to maintain its relationship with Google, Samsung will not be deferring to Bing anytime soon. Given the annual revenue of $3bn (£2.41bn) its deal with Samsung generates, figures at Google were initially caught off guard by the idea that Samsung would consider moving to another search engine.

Bing’s foray into artificial intelligence (AI), which has come mainly in the form of Microsoft’s partnership with and funding of ChatGPT, was outlined as a potential factor that had caused Samsung bosses to consider the switch from Google. Unfortunately for Bing, since these reports first emerged, Google has stepped up its own investment into AI, with AI-powered features set to arrive in Google’s search engine sooner rather than later.

This, alongside the reluctance to tarnish its relationship with Google and the potential negative reaction from the markets to a potential move, appears to have put Samsung off the idea of preinstalling Bing into all of its smartphone and tablet products. However, The Wall Street Journal’s report also suggests that Samsung is not looking to rulet out Bing as an option in the future.

A victory over Google involving a company such as Samsung may have accelerated a search engine war for Bing. In this instance, however, Google is evidently still viewed as the safest choice of search engine.

When producing online content, your goal is always to use high-quality material to drive traffic to your website and improve your rankings in search engines such as Google. For quality search engine optimisation (SEO), speak to Engage Web today.

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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

Samsung chooses Google over Bing as its default search engine