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Running client reports doesn’t have to be a complex task

Running client reports doesn’t have to be a complex task

With the wide range of clients that Engage Web has, it is vital that our monthly reports are accurate and on time, and the use of the company’s reporting system in collating the information required to complete this process is vital.

The system is highly accurate, as it has the ability to filter ranking results and searches down to the finest detail – and detail is a pre-requisite for internet marketing companies. If such a multi-faceted piece of software isn’t used to keep track of client movements, falling behind is inevitable.

It can be a little daunting when such a programme is first opened, with so many numbers and symbols flashing on-screen, it can look like the opening titles of The Matrix. However, in truth, once the user begins to get going, it becomes more accessible and self-explanatory. After a while, the worries about hitting the wrong key and losing all that data soon vanishes.

The keyword examination features that these programmes boast makes analysing vast amounts of data so much easier than it ordinarily would be. Features like these allow the team at Engage Web to break down each individual client report in great detail and provide in-depth keyword analysis as the programme shows which examples are performing strongly.

The user is also able to dissect the page rankings, with the ability to see which keywords are ranking on page one of the search engines and how many are ranking at the top. This helps to ensure that clients can be kept up-to-date with their campaign throughout.

John Murray

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