A driving instructor from Essex has obtained photographic evidence of road signs which contain errors or are damaged, leading to danger and confusion for drivers. According to Echo-News. co.uk, the driving instructor is campaigning against the huge number of poor road signs in the area.
Tariq Musaji, aged 42 of Billericay spoke to the news website, saying:
“Traffic signs and road markings play a vital role in directing, informing and controlling road users’ behaviour.”
Mr Musaji is amazed at the lack of effort in the correction of the road signs, especially as they could prove to be potentially dangerous for drivers. A large number of road signs are damaged and poorly maintained, which means that road users can’t easily read directions. Even a road sign which welcomes visitors to Gainsborough has been stolen, leaving two metal posts in it’s place.
Just as incorrect road signs can cause confusion for road users, a website which contains poor copy will lead to an unsatisfactory experience on your business website, which is effectively your shop window. Spelling errors and incorrect use of grammar can lead to users being confused and leaving the site. It is essential that your business website gives clear concise information, which will direct your site traffic to taking the desired actions. Very often, especially if you don’t have a good grasp of the English language, content outsourcing is the best and only way to ensure a productive result for your customers and business. A professional writer will provide original copy, which gives clear guidance to the user and increases conversion rates for you.
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