In a recent episode of Google’s Search Off the Record podcast, there were discussions around the top factors for indexing and crawling of content by Google, with quality content consistently coming up top of the list.The quality of your content is a critical factor that influences every aspect of search, according to John Mueller and Gary Illyes from the Google Search Relations team. They discussed how quality has a vital role in everything, from crawling to indexing your content in search results.
Even though quality content doesn’t always guarantee high rankings, it can still have a large impact on how Google engages with your site.
Quality does effect many aspects of your search systems, and influences everything from sitemaps to rankings, according to Illyes. Google’s crawl schedule uses quality signals to work out what content to prioritise when crawling a site. This results in an ordered list based on the predicted quality of the content on the site.
If your website has a section that delivers high-quality content, this would be treated differently to another section on your site that has lower-quality content. Therefore, this stresses the importance of making sure that all the content across your site is of a high standard. If you see a drop in traffic, it may be that part of your website isn’t performing well, which reflects in the results of your site as a whole.
Illyes also told listeners that if your website doesn’t currently have good quality content, you should rewrite and improve your written content where possible. Removing lower-quality content can also help to improve Google’s perception of your site.
If you’re looking to improve the quality of your site’s content and improve your overall online presence, get in touch with our team at Engage Web today.
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