Popular social media site Pinterest has regularly been one of the most used social media sites on the Internet. It may not have the massive user numbers of Facebook or Twitter, but as Facebook’s organic growth slows, Pinterest is aiming to grow closer in size to its ubiquitous competitor.
Pinterest has succefully added an element of internet marketing into its platform and implemented a co-marketing campaign that promotes its latest product: Pin Picks. Thus far, the campaign has seen Pinterest partner with eHow and Funny or Die.
The site has been trialling Pin Picks for more than two months and even partnered with American Football team the Seattle Seahawks and sports broadcasters ESPN. This campaign saw the sports companies use Pinterest to show fans the best way to “tailgate at football games”. Tailgating is an American social gathering around the open boot of a car at sporting events, where participants consume barbecued food and drinks.
The campaign was successful and, as such, Pinterest has opted to improve the profile of Pin Picks, introducing a campaign leading up to Halloween. The spooky date was chosen because Pinterest historically sees a massive increase in visits to the site as users seek ideas for Halloween costumes.
In the four-week campaign Pinterest has four themes; horror, villains, heroes and humour, and has partnered with companies that will undertake something appropriate within each.
Alongside the co-marketing, Pinterest has also improved the usefulness of its analytics tools for its users, something SEO experts will no doubt find interesting.
Some internet superpowers are enjoying an increase in traffic from Pinterest. Indeed, BuzzFeed claims Pinterest’s traffic is only beaten by Facebook.
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