As Benedict XVI posted his first tweet recently, the number of followers had shot up to more than a million in just a couple of hours. The tweet was sent by the Pope after a general audience, using an iPad from the official account of the Pope. As the general audience held at the Vatican drew to a close, an official made the announcement:
“And now the Pope will tweet!”
The first tweet read:
“Dear friends, I am pleased to get in touch with you through Twitter. Thank you for your generous response. I bless all of you from my heart.”
Tweets will be sent out in eight languages, but over 800,000 followers were English. As Catholics sent in questions concerning faith, two more tweets were issued in response. One of the questioners wanted to know how to be more faithful to Christ in everyday life and the Pope tweeted:
“By speaking with Jesus in prayer, listening to what he tells you in the Gospel and looking for him in those in need.”
Although the Pope had invited questions to be sent to a separate Twitter account, the questions included jokey type tweets and abusive tweets. The Pope will approve all tweets which are posted although he won’t compose each one himself.
Twitter and other social media sites form an important part of search engine optimisation, although as the Pope has discovered it can be hard work and SEO sales jobs may be complex. The SEO campaign of a company will usually involve social media, to spread the word among many.