Back in February, I wrote about how Facebook and Instagram shops would be able to use a new payment option from ecommerce platform Shopify, called “Shop Pay”. Now, this option has been expanded to Google merchants.
Since the Shop Pay option was initially launched, more than 24 billion US dollars’ worth of orders have taken place through it. It offers numerous benefits to those who sell products online – the checkout process is said to be 70% faster than a standard checkout, and it’s also been found to have a conversion rate that’s 1.72 times higher than regular online checkouts. In addition, customers can track their purchases, receive order updates and manage their orders through the shopping assistant from Shopify.
Further to this, 100% of the emissions produced during the delivery of each order are offset, making Shop Pay a carbon-neutral payment option – one of the first of its kind.
Earlier this year, with the release of the option to Instagram and Facebook shops, there was one catch – retailers had to have a Shopify store. Now, however, all retailers across the two social networks and Google will be able to use Shop Pay, regardless of whether they have a store with Shopify or not.
In a statement, Shopify said that:
“By bringing Shop Pay to all merchants regardless of the commerce platform they use, we’re making an industry-leading checkout more accessible to independent brands at a time when finding and converting customers has never been more important.”
Those that sell products on Facebook – and presumably Instagram, although this hasn’t been confirmed – in the US who don’t have a Shopify store will be able to use the payment option in the months to come, with Shop Pay set to land for Google merchants later on this year.
Expanding this option to include those that don’t have a Shopify store will help those who sell products directly to customers via platforms like Facebook and Google. However, online retailers shouldn’t solely rely on these platforms, and should ensure they have a website of their own, complete with an online shop. If you’d like to talk about setting up an ecommerce website for your business, give our team at Engage Web a call today, we’d be happy to help.
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