Eighty percent of mums taking part in a recent UK-wide survey said they use the internet to regularly shop for products for themselves and their families. Further still, 16% said they do so more than once a week.
The survey was carried out by daily sales and offers website Casabu and popular forum Mumsnet.
In further, separate research the other side of the pond, it was shown that blog content and SMM were the most effective ways to communicate with stay-at-home mums.
The research, by women’s social media news site BlogHer, showed that 67% of mothers went to authoritative blogs for advice.
Together, both sets of data show just how integral mums are to shopping decisions being made in the household, which those working in SEO could do well to learn from.
The BlogHer findings also showed that 44% of mums were liable to share content impressing them with their friends.
Whether online or offline, word of mouth recommendations by friends and family is by far and above the most effective form of advertising. Understanding this is key to success for all businesses, though SMBs in particular have the most opportunities for growth.
Mindful of these figures, anyone creating and publishing content on the internet today can increase brand visibility and market position. It is important that the right strategy, appealing to the target demographic, is created though.
It also shows the wide-ranging skill set that content creators from Liverpool to Los Angeles need to have.
From page creation, to the publishing of topical articles, getting that tone right is all important.
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