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Meta announces more ads coming to Instagram

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Meta announces more ads coming to Instagram

Meta has made another move in attempting to boost its ad revenue by announcing it will increase the number of adverts that are seen on Instagram.

While Instagram has already used ads effectively to monetise the platform’s main content feed, as well as Instagram Stories, Meta CEO Mark Zuckerberg has noted that the company hasn’t so far had the same success in monetising Reels, which now account for around 20% of Instagram use by consumers. The new ad placements are designed to make Reels more profitable and help it compete with Instagram’s rival in short-form video content, TikTok.

Furthermore, it has been announced that ads will also be introduced when viewing another user’s profile. With Meta seemingly doing its utmost to monetise Instagram as much as possible, there are concerns that the increased presence of ads on Instagram will damage the experience on the app for users.

However, Instagram has said that it plans to allow creators to earn extra ad income of their own thanks to its new ad placements, possibly in an attempt to lure content creators away from TikTok and towards Instagram content on a permanent basis.

From an advertiser’s perspective, Meta’s new ad placements present a new opportunity to promote products and services through Instagram, amid what has been a slightly difficult period for advertising through Meta’s platforms. Meta appears to be dedicated to making its social media platforms viable advertising options, which is clear not only through Instagram’s new ad placements, but the traditional Facebook Ads tools businesses can use to grow and generate sales.

Improving your presence online and suitably advertising your business through social media is no easy task. Thankfully, at Engage Web we specialise in these services, so give us a call if you’d like to use platforms like Facebook to your benefit.

Luke Meredith

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