The Google Street View team recently arrived at Cambridge Bay in the Northwest Passage to make preparations for its latest adventure. The Google project is to provide detailed information about Nunavut and the people who live there. The team will be helped by the Inuit community to map the northernmost territory of Nunavut, and also joined by Stephen Harper, the Prime Minister of Canada.
A team member of Google summed up the aim of the project when he said:
“The goal of this project is to share with a global online audience the beauty of Canada’s Arctic and the culture of the Inuit people who live there.”
Google has spent time with elders and political leaders of Nunavut for the last 11 months to create a strategy for the mapping. One Cambridge Bay elder, Anna Nahogaloak stated during an interview with Kitikmeot Heritage Society that people always wanted to know how they survived and lived. The Google adventure will provide this information. In 1999, Nunavut was officially separated from the Northwest territory. Nahogaloak recalls the journey to become a community member of Cambridge Bay; she was 10 years old at the time. The Inuit people will be contributing to the map, with Google leaving special camera equipment behind until the project is completed. Chromebooks have also been donated by Google.
As Google strives to provide even more information to users, businesses regard the search engine company as an integral part of any SEO campaign, with search engine optimisation focused around Google and other search engines.