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LinkedIn continues to go from strength to strength

LinkedIn continues to go from strength to strength

Social networking site LinkedIn has posted another quarter of solid profits, resulting in shares for the business-focused site leaping forward again.

The news, revealed on February 8 2013, doubled the predictions for growth in the last quarter of 2012 and saw the firm’s shares shoot up by 10% at the start of trading. It positions the company, which was started by former PayPal employees in 2002, with a worth of more than £25 million.

Turnover is now around £200 million, an 81% increase compared to 2012 figures.

The success of the company has come as a result of many factors. A critical one in this regard has been the ongoing fine-tuning of search engine optimisation strategies. Things go a good deal deeper than this though.

The success of LinkedIn has come as more and more job seekers and recruiters realise the importance of online connections. This has helped take the number of registered users to over 200 million.

In a great many ways though, this too is very much all about SEO.

When people are outlining what they do, what their experience is and what they are looking for in a career, they will mention numerous keywords in a natural way. As LinkedIn is well indexed and constantly verified by the search engines, its rank is lifted accordingly.

Quite how far the firm will go in he future is unclear, but executives in the company are confident. With earnings forecasts being beaten by the firm for seven quarters in a row now, this confidence is not entirely unexpected.

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