Link building tips to improve your website’s visibility

James Hussey

Link building can be a difficult task, with over 40% of experts claiming it to be the most challenging part of SEO (search engine optimisation).

However, obtaining a high ranking without any backlinks is even more difficult! Therefore, we have some key tips to make link building much easier and improve your search engine ranking.

Quality is key

It is always essential that you prioritise quality over quantity, as one good quality backlink will prove more valuable than a large number of low-quality backlinks.

The difficult part of this could be identifying the difference between a good and inferior quality backlink. A superior quality backlink comes from genuine websites with a real audience, ones with a high domain rating and good SEO positioning.

To get the most out of the backlink, it should come from a site that is considered relevant and useful.

Create valuable content

High quality sites won’t just link their site to anyone; there needs to be some value and usefulness as part of the bargain.

They will want to provide their visitors with the best possible experience, and give them exactly what they want. Therefore, if you create good quality content that is considered valuable, high-quality sites are more likely to want to link to it.

To summarise, high quality sites are much more likely to link to other high-quality sites.

Create relationships

Creating relationships with other websites or bloggers can be a much more useful as a long-term method to create backlinks.

You can share their content to your site every so often and vice versa, which will provide that understanding to consistently create backlinks between each other. Investing in relationships like these can be beneficial in the future, and a great way to provide useful information to your site, while developing your SEO.

If you have any questions about the SEO performance of your website, get in touch with our team at Engage Web today.

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James Hussey

Digital Marketing Executive at Engage Web

Having once gone to school in the Burnage area of Manchester known for being the childhood home of Noel and Liam Gallagher, “Some Might Say” that James is a “Supersonic” presence within Engage Web, happily turning his hand to “Whatever” tasks his role throws at him.

Link building tips to improve your website’s visibility