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It’s targeted content that matters

It’s targeted content that matters

One the things people ask about writing content for their website is how can we find enough information on their industry to write about, and more importantly how can writing about the same thing, or very similar subjects, actually add value to their website?

Let’s look at the second part to that question first. Google has a mission to provide the most relevant search results for a user to any query. Therefore when someone is looking for information about a specific subject, the most relevant website about that subject is most likely the one with the most information about it. So, if your website has hundreds of pages all detailing various aspects of your industry, you’re clearly a relevant website for that subject. This increases your chances of Google returning your website first at the top of the SERPs.

Therefore, while you may think that having hundreds of pages on your website about various aspects of your industry might be uninteresting for your clients, it will be interesting for Google, and it’s Google that decides where your website ranks and invariably how much traffic you receive from those rankings.

Even if your industry is something especially dry, for example ‘air conditioning’, you should still have everyday content added to your site. This will make you an authority in the field of air conditioning, and while the content on the website may be very specific, and of minimal interest to anyone actually looking to buy an air conditioning unit, it will ensure that Google sees your website as the foremost resource on the subject, so anyone looking for air conditioning equipment will find your website.

That, after all, is the purpose.

As for the other aspect of the question, how can we find enough information to write about your subject? Stuck On have professional writers, published authors, researchers and experts in a great many fields; including the field of air conditioning. Even if you think your industry is very specific, and not the sort of industry that we would be able to write about every day, why not give us a try? We guarantee we can write about your industry, and make you a force to be reckoned with in Google.

Darren Jamieson

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