Have you ever had a conversation with someone who spent the entire time talking about themselves?
It gets a little… boring.
Some brands may not realise this, but business often follows the same rules as a great conversation.
When was the last time you asked a customer a question? Do you know what your target clients’ desires are?
If not, it may be a good idea to start getting interested, because a one-sided relationship can cost businesses more than they realise.
Below, we look at why your business shouldn’t be all about you, and how to reflect this in your content.
It can turn people off
Imagine you’ve produced an exciting new product. Naturally, you’ll want to let the world know about it.
Perhaps you’ve decided to craft a targeted email campaign, or are planning to post to social media. While the reach of this can be great, you may be disappointed to find that the conversion rate is not quite what you’d expected.
It’s not you… it’s me
While you may have been in a rush to flood your followers with information about how great your product is, it’s a good idea to slow the process down first, instead taking into account how you can actually benefit your target audience.
If you spend the whole time talking about how wonderful your product or service is, without backing it up with evidence and WHY they need it, you’ll likely lose people’s interests pretty quickly.
So, take the time to put yourself in their position. What problems do they need solving? What do they care about? If you can work these factors into the content, you’ll find that your posts will start to generate interest.
This also goes for blogs and articles. Spend some time researching what your prospective clients are searching for in the market, and adjust your campaign accordingly. What questions are people asking? If you can address these in your content organically, you may find interest in your brand begin to increase.
Remember, when it comes to content, it should be about your customers, not you. By taking the focus away from your business (to an extent) and instead focusing on how you can help THEM, you’ll start to see all the difference.
Here at Engage Web, we craft compelling content for our SEO clients to help them connect to their ideal customers. If this sounds like something you could benefit from, why not get in touch?
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