SEO (search engine optimisation) is a concept that can be difficult to grasp and master, with trends constantly changing, and strategies fluctuating in popularity.
Regardless of whether you’re an expert or a complete beginner, your SEO technique can always be improved. Below are some common SEO mistakes that you could be making that are preventing your website from reaching its full potential.
Opening links in the same tab
The most important factor, once you get users onto your site, is to keep them there, which will increase the chances of receiving conversions.
A common mistake often made is using links to other sites that open in the same tab. This takes users away from your site and onto someone else’s, without them having the chance to make a conversion.
This won’t be an issue with internal links, but will definitely have a negative impact on your site if done with external ones.
Poor user accessibility
Having good accessibility allows you to cater to all potential users that visit your site.
Although your site should be suitable for most people, it won’t be for everyone, which is why it is important to make sure that all users feel comfortable viewing and navigating around your website.
Disabilities or other factors can make it difficult for some users to browse the internet, so providing them with the option to modify the site to suit their needs will increase your chances of improving website traffic.
Poorly optimised images
When adding images to your site, it is important to find the balance between image quality and file size.
The better the image quality, the larger the file size, and larger file sizes will result in slower page speeds. This will impact traffic, as users will not want to sit around waiting for your website to fully load, meaning they will be more likely to click off your site and visit another one, where they can get the information they need much quicker.
If you have any questions about our SEO or digital marketing services, please get in touch with Engage Web today.
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