Engage Web logo - horizontal-resized


Is there such a thing as keyword density?

Is there such a thing as keyword density?

When writing content for your website it’s important that your content is relevant to your website. If your content is irrelevant, you can’t expect to receive any relevant traffic from Google that converts into sales.

However, just how do you establish relevancy and is there an ideal density for keywords to appear in your articles?

Some SEOs believe that by featuring your specific keyphrases in your articles so that they make up between 5% and 10% of the article copy you’ll be performing good quality SEO. That’s not necessarily the case though, as frequency of keywords isn’t really that important for a strong, long term SEO strategy. Semantic SEO is more important for Google, and that will gain you better rankings and traffic in the long run.

For example, if your website is an SEO website, selling SEO as a service, using the words SEO and search engine optimisation several times per article isn’t the way to go. Instead you should mention things that are relevant to your industry, such as Google, Yahoo, websites, online marketing etc.

Don’t keyword stuff your articles, just keep them relevant.

  • Get in touch

    Please enable JavaScript in your browser to complete this form.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.


    Book a consultation with Engage Web

    Sorry to interrupt, but would you like to download our FREE Social Media Calendars?

    Social Media Calendar Product Mock Up for web

     You can use them to plan your social media and content in advance, saving you time and getting better results. When you use our social media calendars, you'll always know what's trending and what to post about for your business.