When writing content for your website it’s important that your content is relevant to your website. If your content is irrelevant, you can’t expect to receive any relevant traffic from Google that converts into sales.
However, just how do you establish relevancy and is there an ideal density for keywords to appear in your articles?
Some SEOs believe that by featuring your specific keyphrases in your articles so that they make up between 5% and 10% of the article copy you’ll be performing good quality SEO. That’s not necessarily the case though, as frequency of keywords isn’t really that important for a strong, long term SEO strategy. Semantic SEO is more important for Google, and that will gain you better rankings and traffic in the long run.
For example, if your website is an SEO website, selling SEO as a service, using the words SEO and search engine optimisation several times per article isn’t the way to go. Instead you should mention things that are relevant to your industry, such as Google, Yahoo, websites, online marketing etc.
Don’t keyword stuff your articles, just keep them relevant.