Some people ask if it’s better to have multiple authors on their website or to have just the one author writing content, even if there are ‘really’ many authors or one person doing it.
Part of the thinking involved with a single author is that many businesses have a figurehead, a CEO or someone who takes the time to care for the website. All content should be seen as coming from them, because they’re the public face of the company.
While this may be good for company consistency, it’s not good for SEO. For example, if you want to get into Google News, and to really make the most of your content that should be your goal, you’ll need multiple authors. Google News requires your website to be written on by multiple people, all with a specialist knowledge of your industry.
Of course, this doesn’t mean you ‘really’ have to have numerous writers on your website, you just need to give the impression that you have multiple authors. Using WordPress is one good way of doing this, because you can set posts to be by different authors, even if they’re all written by the same person.