In the world of SEO (search engine optimisation), internal linking is an incredibly important and often overlooked tool.
While internally linking isn’t considered a direct ranking factor, it can be essential to your overall SEO strategy.
Think about your experience browsing a website. If there are no links to help you navigate around the site, you won’t be able to be find any of the pages.
This also applies to search engine crawl bots. A bot won’t be able to index a page on your website if it can’t find it. If a page can’t be indexed, it won’t show up on the search engine results page.
An example of a successful internal linking structure is a navigation bar that appears at the top of each page on your website. The nav bar makes it easy for visitors to your site to navigate through the pages.
Although not a direct ranking factor, Google’s John Mueller suggested that internal linking is a good way of letting Google know which pages are important on your website.
By strategically pointing internal links to a page on your site, you can signal to Google that this page is important and should be considered for ranking.
Google may take preference to a page with a lot of quality links pointing at it, as it could be considered high-value content.
So, how can you improve the internal linking structure of your website?
Make sure that there is at least one internal linking pointing to each page on your website. You can use third party SEO software to identify pages missing internal links.
When writing a blog, choose keywords that you can use as anchor text to link back to another, relevant blog on your website. This helps improve user experience, by savings users from having to search elsewhere for more information, but also helps with the internal link structure of your website.
If your website has product pages, use these as an opportunity to link to related products elsewhere on your site. Visitors looking for pens may also be looking for paper. Make it easy for them to find.
Thinking of improving the internal linking structure of your website? Speak to the expert team at Engage Web today, who are on hand to answer your questions.
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