Yearly upgrades for Google TV are planned to improve the user experience. With the latest version due to be launched by the end of the year, it will include improved access to content and better recommendations based on personal preference. Voice search is also a possibility, rather than typing a search request.
Speaking to BusinessWeek at the Consumer Electronics Show held in Las Vegas, the director of product management for Google, Rishi Chandra said:
“You’ll see cool interaction stuff, you’ll see a lot of cool things happening on the recommendation engine and on the discovery experience.”
Google TV software is installed on Sony Blu-ray players, Internet TVs and the Logitech Revue companion box. Unfortunately, Logitech stopped producing the Revue systems and the initial version of the Android based Web TV platform didn’t achieve high sales. However, the follow up to the first version has been hugely improved, with over 150 applications for the Android market tailored to Google TV. Following the upgrades towards the end of 2011, Google TV activations doubled.
Google TV systems were displayed by Vizio, LG and Sony at the Consumer Electronics Show. Chandra stated that recommendations would be offered based on the previous viewing choices and preferences, although users would have to opt in to the service if they want their content privacy to be maintained.
Google is at the forefront of innovation and new technology, with constant updates to improve software. These regular updates often result in frequent amendments to a business SEO campaign, to stay ahead of the competition in the page rankings.