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Improve your digital marketing as a small business

Improve your digital marketing as a small business

In an age where most people can’t survive without technology, the same can be said for most businesses.

Therefore, utilising digital marketing is no longer a mere option if you want your business to succeed. All businesses must take advantage of it, especially smaller companies who are looking to expand their audience and increase their brand’s visibility.

Here are some key digital marketing techniques that can benefit the growth of your business.

Utilise all social media channels

The power of social media is continuously increasing, with more features, platforms and users added on a daily basis.

It is therefore becoming more essential for businesses to create a presence on social media.

With the main platforms being free to make an account on, social media is an excellent way for businesses to expand their audience and visibility. Posting regularly, sharing other posts, and interacting with followers can be a great way to improve the relationship between you and your customers.

Invest in SEO

SEO (search engine optimisation) is the process of optimising your website to improve its ranking on search engine results pages. This then leads to increased visibility, meaning the overall traffic on your site will increase. Although this technique requires a lot of time and patience, it can be highly rewarding, and see your business creating more leads through organic traffic.

Email marketing

This is an excellent way to upsell and target customers you know are already interested in what your company has to offer.

This technique allows you to send direct messages to your existing customers, and any potential customers who may have provided their email address.

You can post regular updates on your business, your industry and your products or services, creating more of a personal approach to your audience. Although this is a method of marketing that has been around for some time, it is still one of the more effective digital marketing methods, especially if you want to upsell to existing customers.

Website design

Most companies will have a website, but do all of these websites meet the needs of their customers?

It is essential that you have a responsive website that caters to all audiences. There is no single device that all users will access your website on, and mobile phones are more popular than ever for browsing the internet.

Therefore, you must ensure that your website is compatible with all device types. This will also benefit SEO as it will improve user engagement, leading to lower bounce rates, which will then generate better conversion rates.

If you have any questions on how to optimise any of these techniques, reach out to our team here at Engage Web to find out how we can help.

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