There is a great deal of clamour these days to find the secret to making SEO on a site as good as it possibly can be. This goes without saying in many respects but, there are still those times when things are neglected and put off.
In the majority of times, such delays will not cause too much hassle or inconvenience. However, much more dangerous, is using ineffective SEO techniques. Worse still, is using practices that are not much liked by the search engines.
In essence, such practices will simply serve to undermine a site, drop it down the rankings, and damage completely its purpose.
It is far better therefore to spend time and money on looking at search engine optimisation that will work positively. It may take a little more of both to get right but, in the long haul, the benefits will be more than worth while.
There is much more to optimising a site than good content but, it is at the heart of things. Good content which serves to educate and entertain rather than just attract visits is always going to work. Making people aware that good content is available is the next step.
All too often, bad practices see this promotion achieved through poor comments on other sites and spamming. This just is not going to fly anymore. Attracting high quality link is what is needed here.
Being a respected contributor or blogger will help furnish visits, whereby that well optimised content should create a clear path to conversion.