Engage Web logo - horizontal-resized
Engage Web Logo White Landscape

How writing off topic articles can harm your SEO

How writing off topic articles can harm your SEO

Writing regular content for your website helps your site to be indexed more regularly by the search engines, but it’s vital that your content is relevant to the themes of your website. Writing content that is off topic for your website will have the adverse effect, and cause your site problems in the SERPs.

Try to think of it as a giant catalogue with an index. Your website exists on one of the pages of the catalogue, and can only be found by the categories in the index. If your website writes about your industry it will show up for searches relating to that industry. If your website writes about numerous different, unrelated things, it won’t show up for anything because it won’t be targeted enough. You won’t have a nice big, bold index listing because your site is impossible to categories by Google.

Keep your content relevant and keep it interesting and regular. By writing about every facet of your industry you’ll ensure that your site becomes an authority for your industry, which will mean better rankings and more links.

Get in touch

Please enable JavaScript in your browser to complete this form.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.


Book a consultation with Engage Web

Sorry to interrupt, but would you like to download our FREE Social Media Calendars?

Social Media Calendar Product Mock Up for web

 You can use them to plan your social media and content in advance, saving you time and getting better results. When you use our social media calendars, you'll always know what's trending and what to post about for your business.