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How to write a successful blog for your business

How to write a successful blog for your business

A great blog can be integral to your business’s success.

When it comes to raising awareness online, a quality blog can be the difference between pulling in vast streams of organic traffic or remaining lost in the sea of endless search results on Google.

You can have the most beautifully designed website in the world, but if your audience doesn’t know how to find you, your efforts can feel somewhat redundant.

Below, we’ll take a look at how implementing a blog can help revive your brand’s online presence, and rescue your site from falling into the wasteland.

Search engine optimisation (SEO)

If you are selling a particular product, you will want to make sure to suitably match your target audience with that product. However, it can be difficult to pinpoint exactly what your customers are typing into search engines to find what they’re looking for.

For example, if you’re a business selling organic produce, your customers could type any number of search terms into Google to find a particular item. “Local strawberries”, “fresh organic strawberries” or “[location]’s best strawberries” are all possibilities, and short of keyword-stuffing your product’s page, it can be difficult to cover every variation of term they may type in.

Thankfully, this is where blog posts come in handy. By writing an article relating to a product you sell or a service you offer, you can implement your keywords in a way that appears more natural.

Blog posts help keep your business relevant

Scheduling regular blog posts is a great way of improving your business’s ranking in search engine results.

Audiences like fresh content, so if they are searching a particular query into Google, they’re more likely to click on a link that was posted recently, as this promises up-to-date information.

If your blog posts are frequently appearing at the top of search result pages, you are more likely to gain a higher footfall, which may in turn lead to conversion.

Google rewards trustworthy content

That being said, you still need to ensure your blog posts are well-written, properly researched and informative.

Google ranks blog posts based on the E-E-A-T system (Experience, Expertise, Authoritativeness, and Trustworthiness), so make sure you’re writing about topics you feel confident covering. An irrelevant or, worse still, factually incorrect blog post can damage your business’s reputation, and lead to your audiences turning away from your website altogether.

If you’re looking for ways to increase your business’s online growth, reach out to our team today at Engage Web. We look forward to your call!

Lia Bartley

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