When promoting your business online, you’ll want to ensure that your audience knows how to reach you.
In terms of search engine optimisation (SEO), keywords are the bridge between your target market and the products you’re selling. As a website owner, you’ll need to make sure your keywords are relevant to what your audience is searching for, so they have a better chance of finding you among the search engine results pages (SERPs).
The more effective your keywords, and the better your quality of content, the higher chance your website will rank well on search engines like Google.
How do I make sure I’m using the right keywords?
When writing content for your website, it’s important to do your research on keywords, so your products can be matched to the right audience.
To create content that ranks well on SERPs and brings in organic traffic, you’ll need to get to know your target market. By visiting forums or community groups online, you can learn more about the habits of your prospective customers, including the language and terminology they use, and the type of content they are looking for. This will give you a better understanding of how to tailor your keywords and create better overall content that takes your audience’s needs into consideration.
Where’s the best place to insert keywords?
Keywords should be peppered throughout your site, to give your content a better chance of ranking highly.
While the most obvious place would be to integrate them into the body of your text, you should only do so when it’s natural to. Overstuffing keywords can make content look unprofessional, and runs the risk of losing any meaning, which could ultimately result in Google dropping your ranking in the SERPs.
It’s also possible to include keywords in URLs, meta descriptions, Alt Image attributes and titles.
If your business could do with a keyword-induced boost, our team at Engage Web has you covered. We’re experts in all things SEO, and look forward to your call.
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