With the news that some of the biggest technology companies have started the ‘Speech Accessibility Project’ to help improve voice recognition, there’s never been a better time to start thinking about how this technology can form part of your online marketing strategy.
Google, Apple, Meta, Amazon and Microsoft are all teaming up to make voice assistants and voice search accessible to a wider group of people, and this may be the start of a shift in how people use search engines and navigate the internet.
What is voice search?
Voice search allows you to use a voice command to perform an action. For example, if you use the Google app on your phone, you can use your voice to search instead of having to type what you are looking for, potentially making it quicker and easier to find information.
Voice search has become prominent in the past 10 years, especially with voice assistants such as Google Home, Amazon Alexa and Microsoft Cortana being introduced.
According to a recent survey by PWC, 90% of respondents had used voice assistants and voice-enabled products, which shows how important voice search has become over the past few years.
The PWC survey goes on to state that adoption is being driven by young consumers, which is resulting in more people using voice recognition platforms.
How can I adapt my content strategy for voice search?
Make sure you have content that answers frequently asked questions in your industry. This is also an important factor for search engine optimisation (SEO), as it can help bring you more traffic to your website.
Voice search is also a factor to consider when writing content. If your content provides the best answer to a specific question and it is ranking highly in search results with a featured snippet, people are more than likely going to recognise your company.
If you are looking to get more traffic from your website, content is one of the most important factors for your digital marketing strategy, as it can help you to get in front of prospective customers who are looking for your products and services. To find out more about how we can help you, get in touch with Engage Web today.
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