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How to influence customer behaviour in your SEO campaign

How to influence customer behaviour in your SEO campaign

SEO (search engine optimisation) is often viewed as an automated, not particularly ‘human’ process.

However, you may be surprised to learn that behavioural psychology concepts can be effectively applied to your marketing efforts, helping you to understand and reach your customers further.

In this blog, we’ll take a look at a couple of ways you can tap into your customer’s psyche to give yourself that all-important edge over your competitors.

The security of social proof

We talk about social proof a lot, but that’s only because of how beneficial it can be for your website, both in design and from a general SEO perspective.

In behavioural psychology, social proof has a sort of “bandwagon” effect. By seeing others who have enjoyed and would recommend something, we are naturally drawn to it ourselves.

With SEO, you can see the very best results from using social proof by ensuring your user reviews are as detailed and specific as possible. Reviews with detail are much easier to trust than empty 5-star reviews, so bear this in mind when seeking testimonials from clients.

Factoring in thinking speeds

The concept of “fast and slow thinking” is an important one when it comes to the way you market your products.

No matter how impressive what you’re offering is as a whole, whether you like it or not you need something that is going to pull people in right away.

Whether it’s an unprecedented saving or some dramatic or emotional language, you should appeal to your audience’s “fast” thinking, while also maintaining the specific features appealing to their “slow” thinking, reassuring them that they should invest their money with you.

At Engage Web, we do everything necessary to get the best SEO results for our clients. Reach out to us now to discover how we can help you.

Luke Meredith

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