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How to generate more buzz around your business on TikTok


How to generate more buzz around your business on TikTok

TikTok, alongside Reels on Facebook and Instagram and Shorts on YouTube, is the home of short-form video content on social media.

In equal parts addictive, frightening and exciting, TikTok has become renowned for its incredible levels of organic reach, which creators from all over the world, big and small, have been able to take advantage of and receive high levels of views and engagement. Your business can enjoy this too, so in this blog we’re taking a look at a few important areas to focus on if you want to create a significant presence on TikTok.

Be different when it comes to trends

Following trends is a great way to get an impressive reach on TikTok. However, it’s important to think outside the box a little bit when it comes to making these sorts of videos yourself. Try not to follow the crowd too much, and be sure to implement your own brand identity into all of your efforts on the platform. Also, don’t just jump on every trend you come across; pick your battles and make your videos different to the rest if you want to get the most engagement.

Appeal to your community

The beauty of a platform like TikTok is that there’s no such thing as ‘too niche’. Whatever your chosen field or community is, you can be sure that there’ll be an audience for it on TikTok.

If you can find a way to build a vibrant community of followers who are genuinely interested in your brand, you’re much more likely to receive tangible results from your content – without even achieving the biggest engagement numbers.

Choose your definition of ‘success’

It’s important to achieve what will benefit your business, not just what may appear like success. If you’re looking to simply spread your brand as far as possible, generating the most engagement will be ideal. However, if you’re looking to convert customers to your business’ services, you may find that engagement is not always a sure-fire way to do this.

For the most relevant and useful guidance from a team of professionals who specialise in marketing businesses online, speak to our team at Engage Web today.

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