The most important reason for optimising almost any website is getting conversions from your visitors. Whether that be someone buying or even just enquiring about one of your products or services, your main goal should always be to receive a conversion. A key part of achieving this would be through the contact page.
Although most contact pages are pretty similar in terms of content, we are going to look at some ways to make yours stand out.
For many sites, the contact page is one of the most visited pages across the whole site. Despite this, it can be one of the most neglected pages in terms of creating content, with many companies putting together a couple of sentences, adding in a contact form and hoping that’ll be enough. You must ensure that your content is concise, easy to follow and does not distract the user from your main goal.
It should almost be a step-by-step journey down the page, starting with some informative text at the top, in a suitable tone which reflects your business, followed by different contact options including a phone number, email address and of course a contact form. You could even include any social media accounts in there, giving the audience a number of options, allowing them to opt for their preference.
However, the contact form itself should be prioritised, and the layout is a huge factor. You must make sure you will be getting all the necessary information you need, without the form being too complicated. If your form is going to be longer, it might be better off to split it into sections that display one at a time so the second section will appear once the first one is complete.
If you need help optimising your contact page, or website in general, please get in touch.
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