If you are running Facebook Ads, you should have a Facebook Pixel installed on your website. If you don’t, you won’t be able to track conversions and visitors who have clicked through to your website from your Ads.
Also, if you’ve yet to set up Facebook Ads but plan to in the future, it’s not too early to install a Pixel as it can allow you to collect data about visitors to your site and get better results from your Facebook Ads.
But what if you don’t know whether you have a Facebook Pixel set up or not? Here’s how to find out on a choice of two different browsers:
Using the Chrome browser
If you are using Google Chrome as your internet browser on your website, there is a free extension you can install on your site to enable you to check whether a Facebook Pixel installed or not.
All you need to do is to install the ‘Facebook Pixel Helper’ extension, which you can do by going here and clicking the ‘Add to Chrome’ button when you are on your Chrome browser. Please note this technique won’t work if you are on another browser.
Once you have downloaded this extension, you should then click on the jigsaw puzzle icon in the top right hand side of your Chrome browser:
Then click the pin icon next to Facebook Pixel Helper. This will add the Facebook Pixel extension to your menu.
Now, when you go onto a website with a Facebook Pixel installed, you should see the icon background change to blue. In these cases, click on the icon and you’ll be able to see information about the Pixel(s) installed. If no Pixel is installed on the website, it will remain a grey icon.
Using the Firefox browser
With Mozilla Firefox, you can also install a free extension called ‘FF Facebook Pixel Helper’, which you can install here. Once you have clicked the ‘Add to Firefox’ button, the icon will be shown in the top right corner of your browser, like below:
To check if a website has the Pixel installed, just click on the ‘ff’ icon.
If you are looking to grow your business and want to use Facebook Ads to increase conversions, have a chat with our friendly team at Engage Web.
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