When it comes to search engine optimisation (SEO), many entrepreneurs nowadays are able to look through the veil of dark magic that seemed to encompass it in the World Wide Web’s early years. However, it is still tricky for the layperson to get right.
Although it is wise to seek the help of specialists in this field, such as an SEO copywriting service, there are a few tips that can help you on your way to search success:
Improving brand awareness
While this one may seem like a win-win all round, increasing the awareness of your brand, especially on social media, can lead to higher search engine results page (SERP) rankings. By engaging followers through quality content, it is possible to make them more aware of your business, which in turn leads to more searches. The higher you are ranked in the SERPs for branded content, such as certain products and campaigns, the more likely Google will be to rank you for non-specific terms.
Growing social media presence
It also helps to increase the number of followers that you have on social platforms, as a company with thousands of people subscribing to its news feeds will be ranked higher in the SERPS than one with a handful. However, as with engagement, only quality followers will do as search engines will penalise firms that buy subscribers or use fake ones.
Foster inbound links
Having links coming into your website from external sources is also a great method to push your enterprise up the SERPs. However, this is only the case if they come from reputable sources. In fact, using links that are judged as ‘bad’ by Google is one of the easiest ways to plunge out of the rankings.