Prior to the internet becoming what it is today, small businesses were very limited on marketing strategies and setting realistic expectations.
Methods such as cold calling, networking and print advertising were often the main options; however, due to the internet’s progression, marketing options for smaller companies are increasing, which is why we’re seeing an increase in money is being spent on them.
But what exactly is this money being spent on? Here are some marketing methods that you could consider using in 2024:
Social media
Probably the most obvious option is social media.
Most people in today’s world have a social media account, meaning that the potential reach is vast. It is probably the most cost-effective marketing method out there, as social media posts, for the most part, are completely free to do.
You can pay for ads on social media in an attempt to reach more people, but that is not always necessary to receive the benefits of this type of marketing.
Search engine marketing and optimisation
Search engine marketing is continually rising, with Google Ads changing the way many businesses market themselves.
However, the market can be extremely competitive, with companies constantly battling for their own site to appear on the top searches. A key factor that a lot of small companies miss is how their website will impact their SEO (search engine optimisation), with most companies not keeping on top of the content, and letting it become outdated and no longer relevant.
If search engines pick up on this, it could have a negative impact on the website’s ranking.
Email marketing
Email marketing is an excellent way to sell to customers you know are interested in a particular product or service, or have a general interest in your company.
You can personalise these emails to those specific clients, which allows you to create a strong relationship and more of a personal feel.
Other forms of marketing could feel very business orientated, whereas the personalisation of email marketing, accompanied by the audience being existing clients, can be a much more impactful way of marketing.
If you have any questions on any of these marketing methods, get in touch with our team at Engage Web today.
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