How newsletter marketing can benefit your business

Luke Meredith

If you want to send useful, focused information about your products and services to the people most likely to be interested in them, newsletter marketing could be the perfect option for you.

In this blog, we’re taking a look at what makes this form of marketing so useful.

Demonstrating authority

Your newsletters give you the opportunity to highlight your specialist knowledge about your industry, and why your brand is a leading voice in the field.

Instead of bombarding your contacts with sales talk, your newsletters should be designed to benefit your audience, either with useful information that will help them and their business, or with entertaining content they will enjoy reading.

Not only will this be enriching, it will make your contacts more likely to read the next newsletter you send, and less likely to unsubscribe.

Measurable data

Newsletter marketing is a very measurable form of marketing, making it much easier for you to find out what content works best for you. This allows you to constantly improve your newsletters, focusing on the messages that attract the most attention.

Data tracking involved in newsletters includes your total number of subscribers, the number of subscribers opening your emails, how long these subscribers read your email for, and which links they interact with to learn more about your business.

Impactful content

Compared to a regular SEO (search engine optimisation) strategy, which may include producing content every week or even every single day, releasing a newsletter allows you to share the most useful, important content to your audience at a time that benefits you.

This may be a weekly or monthly newsletter, or could simply be released during periods of the year when business is at its best. Either way, by ensuring your audience has access to the information that will benefit them most is the best way to build your subscriber list.

At Engage Web, our specially trained editors are experienced in producing quality newsletters for many of our trusted clients, and we can do the same for you. Speak to our team today to learn more.

About
Latest Posts

Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

How newsletter marketing can benefit your business