How Meta’s new advertising technologies can benefit small businesses

Luke Meredith

Meta’s new Advantage+ and Advantage audience technologies can change the way small businesses use Facebook to advertise their services, so what benefits may this give your company?

Using new developments in Artificial Intelligence (AI) and automation, Meta – the parent company of Facebook, Instagram and WhatsApp – has allowed businesses of all sizes to reach their ideal target audiences in a faster, more methodical manner. If you’re intrigued by Meta’s expanded approach to advertising technology, it is worth paying attention to the following particular advantages that could benefit a variety of different businesses across a number of industries:

More relevant advertising

Ads created using Advantage+ will be automatically adjusted using a greater degree of personalisation to target users who are most likely to respond to a specific advertisement. Businesses can use Meta’s new features to form personalized audiences for their ads that can improve engagement and may help to bring in a flurry of new clients.

Sophisticated shopping campaigns

Advantage+ is able to help businesses run more advanced and efficient shopping campaigns. Automation and AI technologies can generate a large number of different versions of ads at once to give advertisers a quicker and clearer idea of what is working and what isn’t. This can make it easier for small businesses to suitably manage their advertising budgets.

Greater accessibility

Previously, the benefits of Advantage+ were exclusive to large, full-scale advertising campaigns. Now, however, Meta has expanded this service so it can be used for single advertisements. By making these useful tools easier to access, small businesses can greatly benefit from Meta’s advertising technologies in ways that were previously only available to larger campaigns.

If you are trying to increase your business’s presence on Facebook, here at Engage Web we offer specialist services in Facebook Ads that may interest you. To learn more, contact our dedicated team to find out how we can help your business.

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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

How Meta’s new advertising technologies can benefit small businesses