How do I make my website look engaging?

Whether you have strong socials and SEO or use online ads, there are many ways to direct traffic to your company website. However, if your site doesn’t make an immediate impact on visitors, all your marketing efforts will be for nothing.

As a result, many businesses are keen to increase the appeal of their website and capture the interest of prospectives. To make your website look engaging, you must examine two key areas – content and design. Read on to get up to speed.

Content

Many firms believe website design comes first and content second, however this is far from the truth. While you can draft the bare bones of site and create a framework of pages, the design and layout of webpages is driven by content. When you have the content ready, you can decide the best way to display it for maximum impact.

Keep content diverse to increase engagement. This means animated banners, video content, and hi-res images, and break up text into bite-size sections using paragraphs and subheadings.

Design

Web design can make or break whether a site is engaging. Major mistakes include repetitive layouts, cramped content, too much text, and busy backgrounds that distract the user from the content. Simple but effective layouts that are clear to read and easy to follow allow content to shine. Colour-wise, always pick a palette that complements your business branding.

The F-Pattern is a popular approach. It refers to how our eyes move when reading online content. First, our eyes scan the top of the page reading headlines, they then look down the webpages left side viewing numerals and bullet points. Finally, they scan across the page once more reading bold text and subheadings, rather like the shape of a capital letter F.

By laying out pages correctly, you can encourage users to follow a specific path and keeping them engaged.

If you need an informed assessment of your site, we can help. Reach out to us today at Engage Web for expert insights.

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Jonathon Roberts

Jonathon lives and breathes marketing, boasting a degree in Business Management and Marketing Management and a diverse list of experiences both professional and voluntary. Having grown up in the thick of the digital and social media age, he has been quick to dive into online marketing and search engine optimisation in his career and spare time, spanning such fields as academics, local business and sport.

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