Cost-effective and simple to use, email marketing campaigns have much to offer businesses of all shapes and sizes. Ideal for targeting a specific audience, email marketing campaigns are an effective strategy that builds a loyal following of subscribers. Read on for a detailed look at some of the advantages enterprises can enjoy from implementing this digital marketing tactic.
High return on investment (ROI)
Statistics show that email marketing offers an average ROI of 122%, making it four times higher than other forms of digital marketing. However, email-based campaigns can offer even greater returns when they are created by experts in digital marketing. ROI is easily measurable by comparing net profits from email marketing campaigns with email marketing costs.
Stronger customer relations
When used effectively, email marketing allows firms to engage with their customers and forge stronger relationships. While new products, services and offers can be promoted via email campaigns, companies can also offer value to their audience and help them connect with other customers constructing a loyal community. Emails can link to informative blogs with useful detail or encourage interactions on social media channels.
Saving time and money
Most business owners operate within the confines of time and money. Affordable to employ, email marketing strategies can also be automated, helping enterprises work with both these limitations.
When firms set up a brand-new email campaign, establish a list of recipients, determine their offer and design their email, the marketing message is automatically sent to the target list. Companies can engage with their audience and find new customers while they work on other areas of running their business.
While campaigns must be tracked and tweaked, email marketing offers a more hands-off approach freeing up time. It is also a relatively inexpensive option worth considering for companies on a tight budget.
Here at Engage Web, we’re experienced in helping clients achieve their marketing targets through methods like email marketing. To discuss the benefits of marketing approach further, speak to our expert team today.
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