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Smartphone

Handheld devices drive Cyber Monday figures

Smartphone

Handheld devices drive Cyber Monday figures

Tablets and mobiles were said to have facilitated a third of all sales on Monday, which is being described as the biggest day for online transactions ever.

Increasingly being known as Cyber Monday, the day follows in the footsteps of another emerging US tradition, Black Friday. Taking place on the first weekend after the American holiday of Thanksgiving, this year analysts are predicting that around £1.32bn will have been spent, comprising both physical and web-based purchases.

If the figures are to be believed, around 37% of online sales were made via handheld devices, which constitute an increase of 4,000% when compared to 2010, according to retail body IMRG. Also, around 25 million Brits are estimated to have logged online to browse gifts and deals on Monday.

However, sales have not just been confined to last weekend, with IMRG reporting that around £25.1bn has been spent online by the UK public during the August to October period. Of this, tablets and smartphones accounted for £9.3bn, with the industry body predicting that this trend will hold until the end of the year.

Tina Spooner, from IMRG, commented that handheld technology is continuing to become integrated into Britain’s web-based retail market. She added that transactions made via mobile devices have seen growth throughout 2014 of around 50% year on year.

This could prove to be good news for internet marketing firms and those involved in mobile web design from Ellesmere Port to Edinburgh. In fact, Adgild Hop of Capgemini has pointed out that smartphones and tablets are clearly starting to affect shopper behaviour, leading to a swifter, more convenient retail experience.

Tom Evans
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