Google’s share of the US search market has increased to 67.5 per cent, according to a report by comScore. November 2012 saw its market share soar to 67 per cent, repeated in January this year and now topping its own record. The nearest competitor to Google in the search market is Microsoft’s Bing with 16.7 per cent, an increase of 0.2 per cent. Bing’s share of the US share market has increased for the last six months.
The story for Yahoo is completely different, with its share of the US search market falling from 28.1 per cent in January 2007 to 11.6 per cent in February this year. Out of the previous 17 months Yahoo’s share of the search market has fallen in 14 of those months. In the ‘powered by’ results, Google was the search engine of choice for 69.7 per cent of all searches, while 25.9 per cent of searches were carried out on Bing. Both search engine companies show an increase in their percentage of searches. The share of the search market remained steady for AOL, with 1.7 per cent, while the share for Ask dropped to 2.6 per cent.
The number of searches from home and work desktops dropped to 18.3 billion from 19.4 billion in January. Google was responsible for 12.3 billion searches, while Microsoft had three billion searches. As Google is an integral component of a company’s search engine optimisation strategy, these figures are crucial, as they have a major influence on any SEO campaign that a business is conducting.