Music All Access, Google’s answer to Spotify and its first entry into the music streaming market, is now available in the UK.
First rolled out in the U.S. back in May, the service charges users a monthly fee for access to a library comprising millions of tracks.
In its attempt to get ahead of its rivals, Google will offer a deal in which users signing up before 15th September can snatch up a membership for just £7.99 a month, with the first month being free of charge.
Google Play Music’s product manager, Paul Joyce, said:
“[With Music All Access] Google Play moves one step closer to your ultimate digital entertainment destination, where you can find, enjoy and share your favourite apps, games, books, movies, magazines, TV shows and music on your Android phone or tablet.”
As well as letting users stream individual tracks, the service will also allow members to create their own ad-free radio stations based around a particular artist or song.
In line with other companies and services placing an emphasis on the delivery of personalised content, Music All Access has a Listen Now feature, which suggests radio stations or artists based on an individual user’s preferences. Users can also save up to 20,000 tracks online.
Some analysts believe that Spotify will be a tough competitor for Google in the music streaming market. Spotify currently boasts a user base of more than 20 million – making it an attractive prospect for businesses looking to bolster search engine optimization strategies with video ads. Another giant to enter the market recently is Amazon; using its Autorip service, shoppers can download digital versions of any eligible CD or vinyl they have purchased.