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Google warns of major search rankings changes

Google warns of major search rankings changes

A leading search engine figure at Google has warned that it may be time ‘buckle up’ amid major changes on the way for search rankings.

Danny Sullivan, the Google Search Liaison, announced these changes during a BrightonSEO speech in San Diego last Friday. Although there is no exact confirmation on what these exact changes will involve as of yet, Sullivan was confident in suggesting that major improvements were incoming.

However, within his ‘buckle up’ instruction, Sullivan was careful to note that if you have been following Google’s suggestions and guidelines recently, you’ll have no reason to fear the new changes, no matter how significant they are.

That means if you’ve been following Google’s suggested approach to user-friendly, people-first content, any upcoming updates will only benefit your rankings.

However, on the other hand, websites producing the type of ‘unfriendly’ content Google has been advising against for many months may need to prepare for the effects of new changes.

We’ve covered Google’s preference for Helpful Content frequently since it was first introduced, so if you’re not aware of the dos and don’ts of Google’s advice on creating content, there’s no better time than now to familiarise yourself with what ‘Helpful Content’ is.

Otherwise, it may be you and your website that Sullivan is referring to when he advises companies to ‘buckle up’

Here at Engage Web, we always make sure we stay on the ball when it comes to the latest search ranking and SEO (search engine optimisation) updates from Google.

If you’d like your website to benefit from our industry-leading knowledge, reach out to our team today.

Luke Meredith

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