Google updates E-A-T to E-E-A-T

Google has released some major updates to their quality rater guidelines which includes an update to the well-known acronym E-A-T.

What are Google’s quality rater guidelines?

Google’s quality rater guidelines is a guide to enable you to evaluate the quality of your website. They aim to help improve the results in search resulting in a better user experience.

E-A-T updated to E-E-A-T

E-A-T is an acronym that is well-known in the SEO community as it helps you to check the quality of the content on your site. The document has been updated and includes E-A-T being updated to E-E-A-T, which now refers to:

• Experience
• Expertise
• Authoritativeness
• Trustworthiness

Adding ‘experience’ to the acronym tells us that the quality of content is now evaluated by looking at the creator and their first-hand experience in the content topic.

Google has also placed ‘trust’ as the centre of the considerations for page quality, as untrustworthy pages have low E-E-A-T no matter how experienced the author of the content is.

Explore Google’s quality rater guidelines (QRGs), by reading the 176-page PDF document to find out more about how Google rates websites and how you can check the quality of your website’s content.

Google’s QRGs are a crucial part of search marketing, therefore it is really important if you’re a content writer that you keep up-to-date with this document and any updates to make sure that the website your writing content has quality content and follows the best practices for content writing.

At Engage Web, we offer content writing services to help get more traffic to your website, with experienced writers who can write quality content for your website, resulting in better results from your website. To find out more about our content writing and SEO services get in touch with our friendly team.

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Jonathon Roberts

Jonathon lives and breathes marketing, boasting a degree in Business Management and Marketing Management and a diverse list of experiences both professional and voluntary. Having grown up in the thick of the digital and social media age, he has been quick to dive into online marketing and search engine optimisation in his career and spare time, spanning such fields as academics, local business and sport.

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