Google guru Matt Cutts has given confirmation on what many in the SEO community felt was on the horizon in the word of Internet search – social networking factors in search results.
Those casting their minds back to May 2010 may recall Cutts, who is known for implementing Google’s webmaster guidelines and cracking down on link spam, stating that Google’s search algorithms did not take into account social networking elements when determining the search results for a website. However, the search giant has executed a U-turn and has said that this has now changed.
Cutts has gone to some lengths to stress that this does not mean that the more followers a business has on Twitter or Facebook, the higher it will rank in Google’s search results. Instead, followers with an impeccable reputation will be the key to search engine optimisation.
As expected, Google has not revealed exactly how this will work, nor are we expecting them to, but some figures within the search engine optimisation industry feel that link building will be served by your followers ‘re-tweeting’ your posts on Twitter. The links included in your tweets may also be considered.
Many SEO jobs taken on by those within the industry will have some aspect of social networking related to them. It is no surprise that Twitter’s meteoric rise in popularity now has a bearing on search results, but search engine optimisation experts will be watching very carefully to see how this plays out with Facebook, given the posturing between the social networking giant and Google in recent months.