Search giant Google has recently announced that the company will undergo a major restructure, which will see it separate parts of the business.
Larry Page, chief executive and cofounder of the popular search enterprise, announced the formation of Alphabet, a new holding company that will now own the whole of Google and its subsidiaries.
This means that the company has separated Google from each of its ambitious research departments that have brought us the like of Google Glass and the self-driving car. Projects such as Google Fiber, Nest, and X Lab have all been identified as some of the divisions that will be moving under the name and management of Alphabet.
Whilst these research projects will be separated from the main core of the firm, operations such as Android software, YouTube, and its search engine – which is one of the main tools for search engine optimisation companies – retaining the Google branding.
This change for the company will see its founders, Page and Sergey Brin, stepping back from Google’s daily operations and becoming more involved with Alphabet. Page will become the chief executive of Alphabet, with Brin becoming the president. As a result of the restructuring, Sundar Pichai, one of the company’s most respected executives, will take over the role of Google’s CEO.
After the announcement of the change, Google’s stock value rose up to 6%. Shareholders of Google are set to become shareholders in Alphabet, with the exchange listing ‘Google Inc.’ changing to ‘Alphabet Inc.’