Google is reportedly putting together plans to transform video sharing site Youtube into an unlimited film subscription site in the United Kingdom.
The company is still exploring ways in which to make money from the site, which receives millions of hits and new videos a day. The most watched Youtube video, ‘Charlie bit my finger again’, has received more than 245 million hits alone.
The New York Post has reported that Google wishes to offer a service similar to Netflix in the States. Retail giant Amazon has also recently being getting its feet wet in the market, following its acquisition of DVD rental business LoveFilm in January 2011.
Following its purchase by Google, which was rumoured to be in excess of $1.65 billion (£1.01 billion), Youtube has become vital to search engine optimisation campaigns for businesses around the world, as it provides an easy means to host viral videos. A successful viral video is generally agreed upon by those working in SEO to be a crucial part of any marketing campaign.
Youtube’s brand will be a vital part of the launch of the service. If it proves to be the runaway success that Google expects it to be, plans already in place to expand it to the continent and the US will go ahead, according to the New York Post.
Google is understood to have ringfenced $100 million (£61.5 million) to fund deals with movie studios in Hollywood and other content providers.
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