Susan Wojcicki, leading advertising executive for Google, appeared at the Search Marketing Expo conference to give a presentation, when she made the controversial statement.
“If this happened all the time, I wouldn’t have to go ask my friends. I could just have Google magically tell me. To do that, we’ll have to do some of the work that we’re doing now in terms of personalisation and “getting to know our users better.”
Wojcicki stated that it is her wish that Google will eventually only produce adverts that are relevant and of interest to a user. As Google continues to make changes to the way it produces ads and search results, businesses have to make necessary updates to their SEO campaign, making some SEO jobs more complex.