In a bid to improve usability, Google has amalgamated a number of its sites into a single portal for marketers and advertisers called Think Insights.
Following the release, Google is to close three of its existing sites – GetMo, which launched in 2012 to encourage multi-screen strategies; Watch This Space, which sought to improve the creativity of display ads; and Think Quarterly.
The Think Insights portal was created to offer businesses information on the latest studies, as well as tips for best practice and tools to help with ads on services like Google+ and YouTube.
Speaking to The Drum, the product marketing manager of Google, Matt Brocklehurst, said:
“Over the last few years we have developed a number of sites like GetMo, which have done very well, but the more we created the more confusing it was becoming both internally and for our customers. That’s why we wanted to create a one-stop shop.”
Think Insights also aims to boost confidence in marketers who are yet to fully adopt comprehensive mobile strategies. The portal’s information on best practice techniques gives tips on optimising for mobile and adopting a responsive web design.
The launch comes in the wake of the search giant’s latest research regarding a multiscreen approach, which found that more than half (66%) of smartphone users expect their experiences with mobile sites to be as good as their experiences with sites accessed via desktop computers.
It was also found that the vast majority of us (80%) don’t go out without our mobile devices. Just under three quarters of smartphone users said they access the Internet on their mobiles every day and more than half (55%) said they performed an online search daily.
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