Google is constantly making changes to its products and services, and barely a day goes by without some new feature being added to Analytics, Webmaster Tools or some other product.
However, the reporting interface for Google AdSense (the programme that allows webmasters to earn money from their websites) has barely changed for years. It’s become something of a comfy old blanket, with the only change of note in recent months being the switch to local currencies.
Google is about to change that as it has launched a new Beta test for its AdSense interface, inviting publishers to play around with their new features and offer feedback.
Google described its new interface as offering:
- Comprehensive performance reports: View your daily stats in graph format, and gain insight into new metrics such as the amount you’re earning from different ad types, targeting types and bid types.
- Quicker account maintenance: We’ve streamlined the process for a number of common tasks to help you get things done more quickly. Whether you’re trying to update your contact information or make a change to a number of ad units at the same time, you’ll find that these types of tasks require fewer clicks and less account navigation than before.
- Prominent help links: There’s now help content available on every page, so you’ll be able to find answers to your questions quickly while navigating through your account.
- Easier access to online resources: Visit the redesigned Resources page, where you can find the latest content from the Inside AdSense blog, our YouTube channel and our Twitter account, all within your own account.
The new interface is certainly much slicker than the old one, and has many similarities with the new Analytics interface. There is Ajax abound as you generate graphs and reports on the fly, and you can switch on different parameters, such as CTR and eCPM just by checking a box.
Google does warn that not all of the features in the Beta test will make it to the live release, so we won’t talk up any of the additions in case they’re abandoned by Google before the official launch date.
It’s good to know that Google hasn’t forgotten AdSense Publishers though.
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