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Is Google about to launch a messaging service?

Google Logo Resized

Is Google about to launch a messaging service?

Search giant Google has been rumoured to be introducing a new messaging service this week.

At its I/O conference, which was held back in May, the company announced that it had been working on two smart messaging services, known as Allo and Duo. While the latter has already been introduced, word on Allo went quiet. Google had hoped that the service would have been ready for launch at some point in the summer, however, as we now move onto autumn, this deadline seems to have been missed.

According to a number of sources in the digital world, the wait for more news on Allo seems to be over, as many believe that the service will be launched this week. The Twitter account of renowned tipster, blogger and journalist Evan Blass claims that the app will go live tomorrow, September 21, after tweeting the below:



Allo is an instant messaging service that will be available for use on both iOS and Android devices. It is set to feature several ‘smart functions’ provided by Google Assistant, a virtual service that is based on Google Now and offers a similar functionality to well-known equivalents, such as Cortana from Microsoft and Apple’s Siri.

The app will use the mobile phone number of the user as its primary identification rather than a user’s Google account details, as it does with most of its other services like Gmail and Google Play. This is the main difference between Allo and Google’s current messaging service, Hangouts.

Other features that Allo will possess include a ‘smart reply’ setting that uses Google’s AI technology to suggest several replies to the messages a user will receive.

Furthermore, users can switch on the app’s incognito mode, which will contain a number of security feature such as end-to-end encryption, expiring chats and private notifications. As well as this, there is a feature known as ‘Whisper Shout’, which will allow a user to alter the physical size of a message to represent volume and stress, as you would in a verbal conversation.

The main competition for Allo will be the likes of WhatsApp, Messenger and iMessage. These rivals have already accrued a large number of users, so Google will hope that its AI technology will encourage people to use the service.

Google had promised that the service would “see the light of day” before the end of the summer, but no official date has been set by the company. Those interested in the service will have to wait and see what happens on tomorrow to discover if there is truth to the rumours.

Alan Littler

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