Google has reinforced its commitment to YouTube by snapping up Green Parrot, a firm working in cutting edge methods of improving video technology.
Green Parrot specialises in software that sharpens video images, reduces motion blur, enhances its resolution and eliminates visual noise. Furthermore, it also uses some smart image stabilisation algorithms to steady even the jerkiest of footage.
Formed six years ago by Anil Kokaram, a professor at the Engineering School of Trinity College in Dublin, Green Parrot has a fine pedigree in its chosen field – its technology has been used to good effect in the X-Men and Lord of the Rings films.
In a blog post, YouTube stated that lots of its most popular videos were of low quality, as they used low definition mobile phone cameras or other video devices. IT said:
“What if there was a technology that could improve the quality of such videos — sharpening the image, reducing visual noise and rendering a higher-quality, steadier video — all while your video is simply being uploaded to the site?
“You can imagine how excited we were when we discovered a small, ambitious company based in Ireland that can do exactly this.”
Since its acquisition by Google, YouTube has figured ever more prominently in its search results, and has become a vital part of any search engine optimisation campaign; a decent marketing video has the chance to go viral, and populate many feeds in Facebook and Twitter, reaching literally millions of people. If fact, there are some SEO jobs that specialise in orchestrating a campaign using social networking sites and YouTube.
Green Parrot has kept tight-lipped about how much the deal was worth, but it’s thought that the lucky, lucky team of developers are expected to relocate to YouTube’s offices in sunny California.